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Music Industry Moves: Snow Tha Product Signs Global Management Deal With Yvette Medina of YMU

Yvette Medina, executive manager and head of Latin at YMU, an international artist management company, has announced a global agreement with multi-platinum-selling singer, rapper and actress, Snow Tha Product.

Snow Tha Product is a burgeoning bilingual rapper who has collaborated with the likes of Snoop Dogg, Ty Dolla $ign, Natanael Cano, and Santa Fe Klan among others. Her collaboration with music producer Bizarrap on “BZRP Music Sessions #39,” was nominated for a Latin Grammy for “Best Rap/Hip Hop Song.” She was also nominated for a Grammy, for her participation in the “Black Panther: Wakanda Forever – Music From and Inspired by” soundtrack for her song “La Vida ft. E-40.”

Outside of music, Snow portrayed the character of Lil’ T in the Spanish-language Netflix series, “La Reina Del Sur.

Medina said, “It has been hugely rewarding to be a part of this journey alongside Snow and continue to represen women in music and our culture. Snow is a fiercely independent trailblazer whose work ethic is unmatched, and together we are going to continue to amplify what she has achieved while expanding her global presence.”

New Mountain Capital (“New Mountain”) has completed its previously announced acquisition of BMI, one of the two largest performing rights organizations in the U.S. The deal received the necessary shareholder and regulatory approvals required for closing.

“Our partnership with New Mountain charts an incredibly exciting new course for BMI and our songwriters, composers and publishers,” said Mike O’Neill, who will remain president and CEO of BMI. “New Mountain shares our vision to build value for our affiliates and invest in their future success. With their support, advanced level of innovation and resources, we are now in the best possible position to accelerate our growth plan and explore new opportunities to benefit our creative community.”

As part of the transaction, BMI’s former shareholders will be allocating $100 million of the proceeds of the sale to affiliates. The allocation of those funds is expected to be made this spring. While not a distribution of royalties, the allocation will be in keeping with BMI’s distribution methodologies, which are based on performance levels measured over a set period of time.

Stem, a music distribution and payments platform, has promoted four in its marketing, partnerships and artists-relations teams.

Seth Faber moves to general manager after previously serving as senior VP of artist and label strategy. In his new post, Faber will spearhead artist marketing and development, commerce, international, customer success, content operations and product. He will continue to report to Stem president Kristin Graziani.


Todd L. Perry II has been promoted to VP of artist and label relations, hip-hop and R&B after fulfilling his stint as head of the department. During his time at Stem, Perry brought artists including Sabrina Claudio, Mario and Ghostface Killah, to the platform.

Additionally, Natalie Sellers has been promoted to senior director of artist and label commerce and partnerships. She will continue working with acts including Brent Faiyaz, Lany, Wiz Khalifa, bbno$ and Justine Skye. Meanwhile, Lexi Roney has been promoted from marketing manager to director of brand marketing to manage Stem’s distribution marketing team.

Kobalt has signed Latin Grammy-nominated producer and songwriter, Julia Lewis.

Lewis’ catalog has amassed over 3 billion streams on Spotify thanks to his participation in songs including Bad Bunny and Arcángel’s “La Jumpa,” Feid and Young Miko’s “Classy 101” and NBA Youngboy’s “Kacey Talk.”

“Julia is truly unique as his deep musical vocabulary and talent spans pop, hip-hop, and Latin music,” said Jamie Kinelski, senior VP and head of West Coast Creative for Kobalt Music. “Leslie, myself, and the entire creative team at Kobalt couldn’t be more thrilled to partner with him and The Revels Group to help him excel into this next phase of his career.”

Commenting on the deal, Lewis said, “I’m so happy to have formed this partnership with a great team. I couldn’t ask for a better creative team than Kobalt – within our first week of working together we got a major cut which turned into a single. I’m excited for what’s to come.”

Lewis is managed by Matt Geffen, Jamil Davis and Matt Bauerschmidt of the Revels Group and represented by Andrew Orcutt of Orcutt Legal.

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